The Confident Pitch Program

Struggling to Turn Your Food Content Into Consistent Income?

Learn How to Land Paid Brand Deals—No More Waiting, Guessing, or Relying on Viral Reels

Discover the step-by-step system to confidently pitch, negotiate, and secure consistent, high paying brand partnerships—so you can stop chasing clients and start getting paid to create content.

YUP, I NEED HELP WITH THIS

Likes do not equal clients  (oh, wouldn’t that be nice?) 

 

You pour hours into creating stunning content each week—personal shoots, blog posts, and social media updates—hoping for more traffic, engagement, and finally some paid opportunities.

But despite the likes and comments, your income isn’t growing. You’re stuck in a never-ending cycle of creating more content, hoping it will lead to something bigger. Instead, it feels like burnout without the payoff.

 

Now, imagine this...

Your content isn’t just getting seen, it’s getting valued and paid for. No more relying on algorithms or feeling like you have to work more just to make enough.

 

What if...
  • You knew how to identify the RIGHT brands to pitch so you no longer get ghosted by brands or only get low ball offers.
  • You were given a proven strategy and all the tools to help prioritize your time in order to see tangible results more quickly and increase revenue. 
  • You had a repeatable process to follow with each client so that you knew exactly what to say and when.
  • You could finally start making meaningful money.
  • You didn't have to waste any more time sending pitch e-mails into la la land without getting a response.

 

The secret?

Creating great content isn’t enough—you need to monetize it.

Instead of waiting, proactively pitch brands with a strategy that turns your work into consistent, paid opportunities.

With the right system, you’ll connect with brands, communicate your value, and negotiate confidently—so you stop leaving money on the table and start getting paid.

That’s exactly what The Confident Pitch Program teaches you—how to pitch strategically, land high-paying brand deals, and turn your creativity into a profitable business.

 

Let's Talk About Who This Is For...

 

You’re a food content creator with big dreams ✨—ready to turn your passion into a lucrative business by working with high-value brands that pay you what you're worth.

 

Whether You’re…
  • An aspiring food creator, food blogger, or food photographer struggling to turn your passion into profit and tired of brands offering free products instead of paid deals.

  • A growing content creator frustrated by pitch emails that don’t convert and looking for a proven step-by-step strategy to land high-value brand partnerships.

  • A busy mompreneur or side hustler who needs an efficient system to secure paid deals without spending hours searching for new clients.

You know that pitching = more sales and consistent income.

 

💡 You’re in the right place! The Confident Pitch Program gives you the exact roadmap, strategy, and negotiation skills to start landing paid brand deals—without the guesswork

  

And you've probably found yourself stuck with how to find paying clients and consistently land brand opportunities

You’re not alone. If you’ve ever asked yourself…

  • Where do I even find the RIGHT brands to pitch?
  • How do I communicate my value so brands say “YES” instead of ignoring me?
  • What do I do when a brand asks for my rates—so I don’t get ghosted?
  • How do I handle “We don’t have the budget” or “No opportunities right now”?
  • How many brands do I need to pitch each month for consistent income?
  • How often should I follow up without feeling pushy?
I see you, because I have been there too.  

And now I've coached hundreds of aspiring and established Food Photographers & Bloggers to navigate the not so fun business side of being a Food Content Creator and monetize their content.

💡 The Confident Pitch Program answers all of these—giving you the exact process to land high-paying brand deals, without the frustration or guesswork.

So which one of these myths are you telling yourself? 

 
"I am just starting ...I think I will wait to grow my social following and blog traffic first"

You could wait. Or you could take a proactive approach and start making money right now - without needing a massive following or a viral post. Monetizing your blog and sponsored social posts are only one of the many ways you can monetize in this industry. By pitching freelance work (aka making content for the brand’s website or social) you can get a quick cash injection into your business while you grow your blog. 

 

"I seem to never find the right brands. They either don't have budget or they expect me to work in exchange for product"
 

The most important yet overlooked part of the pitching process actually starts before you ever reach out to a brand. It's not that you aren't finding the right brands but more than likely that you aren't communicating your value to the brand so they give you a common smoke screen - "We don't have budget". Knowing how to effectively qualify a brand before you ever send that first e-mail will significantly save you time and lead to pitching higher value clients. 

 

 "I've been sending countless pitch e-mails with little to no success- it feels like a waste of time" 
 

With a strategic pitching approach, you’ll be emailing fewer brands each month - but the ones you do reach out to will be more likely to say ‘YES!’. How? By working smarter, not harder. Having a step by step pitching process allows you to quickly identify why potential clients are holding back from hiring you - like when they say they don’t have the budget - and gives you the tools to turn these objections into opportunities, leading to a signed contract.

 

 

Messages from CPP Students!

 

The secret sauce of The Confident Pitch Program?

It's my BRANDS Method that walks you through a step by step sales funnel from how to qualify the RIGHT brands to handling negotiations so that you can  increase your WIN rate and land more mutually beneficial paid partnerships without the stress!

 

 

 

PITCHING STRATEGIES

Learn the S.P.A Method that teaches how to pitch as few as 5-10 brands per month and yield a higher conversion. Work less but book more clients, sounds too good to be true, right?

Step by step booking PROCESS

The BRANDS Method teaches you a typical buying cycle that potential clients go through when deciding to hire a content creator. This process is a GAME CHANGER to help you know exactly HOW to lead a client to YES!

 
 
How To Find The Right Brands

You will know who to focus your time on and when to walk away, based on buyer types. Creating ultimate efficiency in your pitching game! Gone are the days of brands expecting you to work for product. 

Create Process + Workflow

Access to all the tools and systems that I use daily so that you can maximize your time and effeciency. This is how I make more money by working less.

Pricing + Negotiations

I will should you how to calculate your pricing for profit and confidently send your rates to a brand and negotiate for the rate that you deserve. 

 Contracts, Media Kit Guide, and Proposals

You don't have to start from scratch! All the customizable templates you need to protect your business and showcase your unique value from your media kit to contracts.

 

 

Access to 15+ Pitch Templates + AI Prompts

That are easily customizable so that you can tailor your message to get more responses from brands and scale with you as your business evolves.

Access to a Members only Community Group

A like minded community and safe place to ask business related questions so you never feel stuck or alone!

 

🚫 STOP SENDING PITCH EMAILS that get ignored.

🚫 STOP CREATING ENDLESS CONTENT just to get lost in the algorithm, waiting for brands to find you.

🚫 STOP WASTING TIME hoping for brand deals to magically appear.

FACT: Studies show that direct e-mail marketing is 40x more effective than relying on social media. 

 

Pitching is your direct line to profit. If you’re not proactively reaching out, you’re leaving money on the table.

 

But here’s the truth: Effective pitching is a skill—just like photography.

 

The good news? It can be learned. And inside The Confident Pitch Program, I’ll show you exactly how.

 

 

 

 

WHAT IF I SHOWED YOU EXACTLY HOW I WORK A 12 HOUR WEEK WHILE GENERATING A FULL TIME INCOME

Success in Business requires ACTION.

When fast action meets with strategy, process and efficiency....thats when the magic happens!

This step by step sales process turned my stagnant business into profit in just 90 days. I went from sending pitch e-mails with very few conversions to an average of a 75% conversion rate. Best in class companies report an average of 20-30% close rate. That means for every 5 brands that I e-mail, 3 are likely to convert. I am going to show you exactly how!

I've coached hundreds of food photographers, bloggers and content creators how to pitch and land more clients. They are the action takers! Many reporting that they didn't realize how much income they were missing out on by not pitching and that simply applying a strategy made all the difference. 

All companies invest in a sales team to generate revenue...as entrepreneurs, we must be our own sales team. Having a pitching process in your biz will separate you from those that are just getting by to those who are doing BIG things!

 

 

I created the first ever comprehensive Business Course- The Confident Pitch Program- to teach my exact process for running a profitable business that allows me to say YES to clients that lift me up and NO to work that is draining.

CPP student's are landing their first brand deals, working with clients like Bob's Red Mill, Increasing their rates by 100%, have the financial freedom pay off debt, go on vacation, and take their business full time!

Imagine knowing exactly how to increase your revenue using a proven business strategy that scales with you as your business grows so that you never have to stress about hitting your income goals and you can get back to doing what you love most- the creative stuff! 

I WANT THIS TOO ➡
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.

 

The Confident Pitch Program will give you the business strategy, tools and confidence to build a consistent funnel of paid opportunities  so that you can get back to doing more of the creative stuff. Ya know, like take beautiful images and make yummy recipes.

 

And just who will be teaching you?


Hello! I'm Candice Ward

SALES EXPERT, FOOD PHOTOGRAPHER, DESSERT OBSESSED, MOM TO 2, EFFICIENCY NUT 

I built my lucrative photography business by mastering the art of pitching. After leaving my decade-long sales career, I gave myself 90 days to turn my stagnant business into profit.

The result? I landed my first paid brand deal just 3 months after learning food photography. But I felt underpaid, stressed, and unsure how to find the next client… and the next.

So I created a step by step pitching process that allowed me to:

✔️Identify the RIGHT brands to pitch (no more guessing!)
✔️ Use a proven sales funnel to turn cold pitches into paying clients
✔️ Convert one-off deals into long-term partnerships
✔️Secure consistent, high-paying brand deals—pitching as few as 5 brands per month!

 

What Happened Next? I built a full-time income on a 10-hour workweek, took a month off to travel, and gained the creative freedom to work only with brands that align with me.

As Seen on: 

Food Blogger Pro, Eat Blog Talk, The Ultimate Blog, Align and Expand, Tastemaker Conference, and Food Blogger Summit, Cubicle to CEO podcast, Savor Magazine and more.

 

And Now, I’m Sharing My Proven System With You.

Success as a freelance content creator isn’t just about writing the perfect pitch—it’s about having a system that works.

Inside The Confident Pitch Program, I’ll give you the exact strategy I used to build a thriving, profitable business—without working more hours or relying on social media growth.

I can’t wait to help you do the same!

 

 

INTRODUCING...

The ONLY Step-by-Step Pitching & Sales System for Food Content Creators Who Want to Land Consistent, High-Paying Brand Deals—Without Guesswork or Burnout.

Learn exactly how to find the right brands, craft irresistible pitches, and negotiate like a pro—so you can secure brand deals month after month and turn your content into a profitable business.

  •  A proven, repeatable system to pitch and land paid brand deals
  • A roadmap to consistent income (no more relying on free product deals or hoping brands notice you)
  •  More money, less stress—without sacrificing YOU or your time

Immediate Access to:
✔️ 4 Modules | ✔️ 20 Lessons | ✔️ 6+ Bonuses | ✔️ Exclusive FB Group

Start Pitching Smarter Today!

YES, I NEED THIS

By the end of The Confident Pitch Program, you will have...

  • Have a Proven Business Plan & Pitching Workflow – A streamlined system to find, pitch, and secure paid brand deals, track results, and scale as you grow.
  • Stop Wasting Time on the Wrong Brands – Learn how to identify and pitch brands that truly value your work—no more settling for unpaid or low-paying collaborations.
  • Craft Pitches That Get Responses – Master writing value-driven pitches that resonate with the right brands and actually lead to paid opportunities.
  • Implement a 6-Step Sales Process – A repeatable system based on timeless business principles—so you always know what to do next in your brand outreach.
  • Confidently Send Your Rates & Handle Objections – Learn exactly how to price your work, navigate brand objections, and convert more pitches into paid deals.

     

💡 Plus, Ongoing Support:
✔️ Exclusive Members-Only FB Group & Community Platform – Connect with like-minded creators, ask business questions, and never feel stuck or alone.
✔️ Option to Add 1:1 Coaching – Get personalized coaching at a discounted rate to accelerate your success.

 
GIMME ACCESS TO The Confident Pitch Program
Sign Me Up Now ➡

Writing emails seems like such a small part of business but when you are selling your services, it is vital in the success of landing clients. The Confident pitch program was one of the most impactful courses I took when it came to turning my food photography hobby into a business. After taking the course, I reworked my pitch email and the rate at which brands responded, doubled!!! This massively increased my confidence and led to me focussing more on pitching brands and landing dream clients. 

Audrey Leonard with @Redcurrantbakery

 

Before joining the Confident Pitch Program, I had not worked with clients yet and had very little direction with pitching in general. I didn't understand how to properly scope out potential clients or how to align my services with the needs of potential clients. Candice provides such a clear formula, lays out actionable steps to overcome the common hurdles and gaps in knowledge surrounding pitching, and offers valuable examples to utilize when communicating with brands. Since taking Candice's course, I have been able to take my business full-time, have consistently worked with my dream brand, have landed 3 annual contracts which make up about 70% of my income, and feel much more confident in myself, my business, and my ability to communicate with clients! Thank you, Candice!
 
Elise @sweetsbyeliseblog 

 

Before I took Candice's Confident Pitch Program I felt SO intimidated by the pitching process. Imposter syndrome and fear of the unknown had kept me from pitching brands.

 
Candice's course gave me the confidence I needed to hit send on that first email.  I love how she walks you through the process and gives you the tools to send a pitch that gets a response! 
 
 
The first two pitches I sent following completion of the program landed me deals; paying me back my investment and over quadrupling my profit.   In the time since taking the course, I have an organized and efficient pitching process and am building my client base.  In Q1 of 2023 I exceeded my photography income from the entirety of 2022!
 
Candice is a wealth of information and has continued to be a cheerleader and support for my business.  I feel honored to call her a friend and would encourage anyone wanting to gain expertise in the food photography world to take her course!
 
Tasia  @twosugarbugs

The Confident Pitch Program

A comprehensive business course that helps you confidently find, pitch and land more high-value brand opportunities in less than 2 weeks, so that you can spend less time pitching and more time on the creative stuff. 

Create a foolproof system that converts - without sacrificing YOU or your TIME.

  • You could monetize the content you are already making, no matter how many followers you have.
  • You knew how to identify the RIGHT brands to pitch
  • You had a repeatable process to follow with each client so that you knew exactly what to say and when
  • You could finally start making meaningful money
  • You didn't have to waste any more time sending pitch e-mails into la la land without getting a response
     
    Plus all the BONUSES!
  • Sample Contract + Proposal
  • List of 25+ Brands with Contacts & *NEWLY added AI Prompts
  • Media Kit Guide + Template
  • Converting Clients to Long Term Contracts
  • Pitching for Beginners Checklist
GET CONFIDENT PITCH PROGRAM FOR JUST $649
Or 3 monthly payments of $238

Enroll today to level up your biz strategy and build a profitable and sustainable creative business in the foodie space.

The VIP Experience – 

Get Personalized Coaching & Fast-Track Your Success

 

The VIP Group is for you, if....

✔️ You’re an action taker who thrives with personalized feedback and real-time coaching.
✔️ You want direct access to Candice for expert insights, pitch reviews, and strategy calls.
✔️ You need accountability and coaching to stay consistent and make pitching work for you.
✔️ You want faster results—learning from peers, asking questions live, and getting real support as you pitch brands.

 

DETAILS: ($3,500 value for only $1,049!)

  • Exclusive 3-Month Coaching Access (March–May 2025)
  • (2) 60-minute Live Group Coaching Calls (April & May) – Get real-time support, personalized strategy, and answers to your brand deal questions.
  • Unlimited Direct Access to Candice via Email & Voxer – Get help navigating pitching, negotiations, brand responses, and objections—so you never feel stuck!
  • Pitch Email Reviews & Strategy Guidance – Get hands-on feedback to refine your pitches and boost your response rate.
  • Private VIP Group – A tight-knit community inside the course + Facebook group to network, share wins, and get ongoing feedback.

PLUS: Full Access to The Confident Pitch Program & Bonuses!

This is the fastest way to get paid brand deals—with personalized coaching and support every step of the way.

🚨 Limited to Just 10 VIP Spots – Sells Out FAST!

 

*The Confident Pitch Program gives you everything you need to land paid brand deals, but VIP takes it to the next level—with high-touch coaching, real-time feedback, and direct group and individual support to help you close deals faster and with more confidence.

 

Upgrade to VIP for just $1049
or 4 monthly payments of $293
Still on the fence?

*See what VIP clients are saying and the quicker results they are seeing + our 14 Day Money Back Guarantee....

I signed up for Candice´s VIP CPP Program because I felt like a complete failure with my pitching. I used to send a lot of pitch emails and very rarely I got a reply... After getting help and guidance from Candice I got much more strategic in prospecting and I improved my pitch emails so the response rate is much higher now. She also helped to navigate through some negotiations and close a couple of deals and now I am looking forward to applying more of everything I learned from her in my future pitches and negotiations. I  feel much more confident about the whole process now.

Veka @masas_de_madre

 

I am so so happy that I enrolled in The Confident Pitch Program. I'd been following Candice on Instagram for quite some time because I was drawn to her genuine AND generous nature, so I was super excited to join the program when enrollment opened up. Her course was a blessing!! Prior, I struggled with knowing what to charge, what to say and when and how to follow up with brands. Now, pitching is almost fun, and I know my worth! Since joining TCPP, I have waaayyy more confidence, don't get down about being ghosted and have landed a four-figure monthly contract creating content for a national brand. I'm also confident that I'm going to have much more success in the coming year with more brand deals and increased revenue because I have a plan and a major cheerleader in my court! Thank you, Candice!!
 
Sue @wellhelloyummy
I wanted to share a quick win! I just landed two new clients already this month at $1,000 per recipe for one and $850 for the other. Both are multi-month deals with easy recipes so I already have $1,850 per month locked down for Q1 and it's only January 3rd! I used to dread pitching but changing my perspective about it has been a game changer and now I actually look forward to the pitch process. Jumping in and doing the work with a positive attitude has created such a shift in my business. It takes doing it for several months consistently to really get into a comfortable routine and I'm so grateful I got the ball rolling when I did. Thank you for everything!!! 
 Christy @Feastingnotfasting
 
MODULE 1

Business Planning

Laying the foundation to develop goals and process in your business for profit and fulfillment. 

Module Highlights:

  • Ways to monetize as a food photographer-  learn how to diversify your income and make a profit no matter where you are in your business
  • Determine the value of your services- knowing your pricing  to easily qualify if a job is in alignment with your goals
  • Goal Setting- Create goals based on desired outcome and learn to build a weekly and monthly action plan to consistently execute
  • Creating Process and Workflow- How to batch work and create a schedule that is efficient and maximizes your time for the highest ROI

 

MODULE 2

Prospecting

How to position the value of your services based on what brands actually need and the key principles to qualifying which brands to work with and how.

Module Highlights:

  • Understanding the current market- to position the need for your services in a meaningful way to brands 
  • How to qualify a good prospect- Learn all the ways to easily qualify if a prospect is in alignment with your goals (and pricing!)
  • The importance of researching - what you are trying to uncover before ever reaching out to a brand and crafting your tailored pitch
  • How to turn a cold pitch into a warm pitch- the foundational principles to follow that will increase chances of getting a response from a brand
  • Key Marketing Strategies-  the most effective marketing strategies to get your offer in front of the right person
MODULE 3

Pitching Fundamentals

All the tools and strategies you need to know before pitching to any brand

Module Highlights:

  • Identifying your strengths- How to create an elevator pitch and use it effectively when reaching out to brands
  • Pitch Templates- 10+ pitch template examples to use no matter which stage you are in with your business
  • The Breakdown of a High Converting Pitch- learn the format to create and modify your own pitch e-mails to scale with you as your business grows
  • How to hit your income goals and work less- How to strategically target brands and paid work that yields longer term contracts and high value clients
  • BRANDS Method- a step by step sales funnel that helps you close more work with paying clients
  • BONUS- How to leverage video to stand out in a pitch and convert interested brands to paying customers
MODULE 4

Negotiating with Confidence

Learn to position your unique value to brands and overcome the most common reasons that a prospect isn't moving forward so that you can lead the client to an easy YES!

Module Highlights:

  • Negotiation Principles- How to overcome the fear of negotiating and get what you want
  • Overcoming the 4 most common objections from brands to isolate the brands objection and lead them to saying YES!
  • 3 Closing Strategies that work- How to create additional value to the client with a call to action that will yield a signed contract
  • What happens after you close the deal? Contracts, collecting payment, delivering content/images and improving customer experience to develop long term partnerships. 
GIMME ACCESS TO The Confident Pitch Program
Sign Me Up Now ➡

YOU. CAN. DO. THIS.

Here is the truth:  With 10 years of corporate sales experience and countless lessons learned through trial and error in my own business, I’ve done the hard work so you don’t have to.

BUT I know you may have doubts whether this will actually work. Or if its right for you. 

If you are committed to putting in the work and leveling up your pitching game by learning foundational business knowledge and skill and are a creative entrepreneur- you will see an ROI. 

 
Seriously girl, it really is much easier than you think!

“The first two pitches I sent following completion of the program landed me deals; paying me back my investment and over quadrupling my profit.”

Tasia  @twosugarbugs

Are countless hours spent pitching yet getting little to no response instead of being creative behind the camera…

OR trying to figure out how to price your services for profit…

OR negotiate effectively with brands so you don't have to work for product ever again…

OR know where to focus your time and energy to actually start making meaningful income…

WORTH $649?

If you answered 'YES!'- Let's work together to streamline your process and strategy in less than 2 weeks

ENROLL TODAY ➡

You'll Also Get...


Let's really fast-track your success!

  • BONUS 1 --> 50+ Brand Contacts ( $150 Value) 

    A list of 50+ Brands with Contacts to save your hours of time tracking down the right person to email. 

  • BONUS 2 --> Contract + Brand Proposal ($500 Value)

    What to send to clients when you are in the final stage of negotiations. This includes a  beautiful and customizable lawyer reviewed Contract + Proposal Template.

  • BONUS 3 --> Turning Clients into Long Term Contracts ($47 Value) 

    Top 10 Tips for elevating your customer experience and turning one time clients into long term partnerships so you can work smarter and not harder.

  • BONUS 4 --> Media Kit Guide  ( $19 Value) 

    Everything you need to know to create your own stellar Media Kit with a Media Kit Sample.

     

I'm ready to join for $649

I'M IN

The Confident Pitch Program has been such a valuable resource for our food photography business. Candice takes the most intimidating part of working with brands and breaks it into easy, approachable steps that work! The course covers everything from researching brands' pain points, prospecting new clients, pitching creative services, communicating with marketing teams and sealing the deal with a thorough contract. Our first brand deal more than paid for the course and we're continuing to reference the CPP as new scenarios arise.

@foodworthfeed
"Before enrolling in the Confident Pitch Program I absolutely dreaded the pitching process and avoided it because I hated the feeling of wasting my time on emails that led nowhere. Candice breaks down the process into manageable steps that are easy to understand and accomplish. I no longer feel like I am wasting my time on pitches, and was recently able to confidently take my business full time!"
 

Marissa @lemon.thyme.kitchen

 

I loved Candice's Confident Pitch Program. Before taking the course, I had tried to get paid photography and/or freelance photography work on and off for a year with no results. I finally landed my first deal within 2 months of finishing the course. The course is straightforward and helpful, with a great framework to understand customer work and pitching. Candice even supplies many helpful pitching templates for various scenarios.  I still go back to them -- and the course -- every now and then whenever I have a pitching scenario that I need help figuring out. Highly recommend this course! 

 

-Chelsea Plummer
Photographer & Blogger 

Still Got Questions?

“When I decided I was ready to take my blog full-time, the first thing I did was book a one-on-one call with Candice! I don't have any experience with sales, so pitching has always been my biggest struggle. In just 1 hour Candice was able to help me get over my anxieties about pitching and create a roadmap to getting a 'yes'! The next day, I pitched one of my DREAM clients using all of her tips, and I landed the partnership after just 1 email!!"

Kyleigh with @barleyandsage

 

“My session with Candice helped me pin point my strengths, clarify the direction of my business and learn how to identify my ideal clients.  She put together a pitching strategy that works for me, giving me the confidence I need to build my food photography business. Candice was kind, supportive and super knowledgeable."

-Onna with @Foodonnaplate

“Since taking mentorship with Candice I have felt more comfortable pitching! I learned how to pitch potential clients, what questions to ask before sending any rates, how to find clients and how to negotiate. Most importantly, feel confident with my work, give my rates feeling secure, knowing that my time and work matters.”

Paola with @Bocadostudio

Candice’s business model and 4-email sequence has truly helped my pitch process and I’m seeing more brands at least answering me! Also, working a full-time job and trying to grow a business at the same time is overwhelming, but Candice’s weekly schedule workbook has helped me achieve weekly tasks and not feeling burnt out from them!

- Nikki @thathangrygurl

 

 

The Confident Pitch Program

The first comprehensive business course that helps you confidently find, pitch and land the RIGHT brand opportunities in less than 2 weeks, so that you can spend less time pitching and more time on the creative stuff. 

Create a foolproof system that converts - without sacrificing YOU or your TIME.

  • 4 Modules, 20 Lessons with lifetime access
  • Immediate access to over 15+ Pitch E-mail Templates + AI Prompts
  • How to Convert more Brands into High Value Paying Clients
  • Create Process & Workflow in Your Business
  • BONUS 1- Contract Template
  • BONUS 2 - How to Develop Long Term Partnerships
  • BONUS 3 - Media Kit Guide
  • BONUS 4 - List of 25+ Brands with Contacts

Total Value = $2,500

 
Reserve your spot FOR JUST $649
Or 3 monthly payments of $238
Upgrade to VIP for only $1,049 (BEST VALUE!)
OR 4 Monthly Payments OF $293

The VIP Experience – 

Get Personalized Coaching & Fast-Track Your Success

 

The VIP Group is for you, if....

✔️ You’re an action taker who thrives with personalized feedback and real-time coaching.
✔️ You want direct access to Candice for expert insights, pitch reviews, and strategy calls.
✔️ You need accountability and coaching to stay consistent and make pitching work for you.
✔️ You want faster results—learning from peers, asking questions live, and getting real support as you pitch brands.

 

DETAILS: ($3,500 value for only $1,049!)

  • Exclusive 3-Month Coaching Access (March–May 2025)
  • (2) 60-minute Live Group Coaching Calls (April & May) – Get real-time support, personalized strategy, and answers to your brand deal questions.
  • Unlimited Direct Access to Candice via Email & Voxer – Get help navigating pitching, negotiations, brand responses, and objections—so you never feel stuck!
  • Pitch Email Reviews & Strategy Guidance – Get hands-on feedback to refine your pitches and boost your response rate.
  • Private VIP Group – A tight-knit community inside the course + Facebook group to network, share wins, and get ongoing feedback.

PLUS: Full Access to The Confident Pitch Program & Bonuses!

This is the fastest way to get paid brand deals—with personalized coaching and support every step of the way.

🚨 Limited to Just 10 VIP Spots – Sells Out FAST!

 

*The Confident Pitch Program gives you everything you need to land paid brand deals, but VIP takes it to the next level—with high-touch coaching, real-time feedback, and direct group and individual support to help you close deals faster and with more confidence.

 

14-Day Risk-Free Guarantee

Let me 100% real with you

The Confident Pitch Program is the first comprehensive business course that is for Food Photographers, Bloggers and Creative Entrepreneurs who are committed to taking their business to the next level.

Here is the thing...

By the end of the 14-days, you will have received access to all 4 modules, templates and tools needed to start building momentum in your business. 

If you don't feel that The Confident Pitch Program has helped prepare you for success in business planning, pitching, and landing clients, simply reach out to us and we'll refund your investment. 

 

The ROI is Clear...

When you....

Land 3 brand Partnerhips @ $200= $600

Land 2 Brand Deals @ $500= $1,000

Land 1 Brand Deal @ $1,000 = $1,000

You will more than make the money back by landing 1 brand deal.

Whats even better? This strategy will continue to earn you $$ month after month and years later....

And see what VIP clients are saying! 

I signed up for Candice´s VIP CPP Program because I felt like a complete failure with my pitching. I used to send a lot of pitch emails and very rarely I got a reply... After getting help and guidance from Candice I got much more strategic in prospecting and I improved my pitch emails so the response rate is much higher now. She also helped to navigate through some negotiations and close a couple of deals and now I am looking forward to applying more of everything I learned from her in my future pitches and negotiations. I  feel much more confident about the whole process now.

Veka @masas_de_madre

 

I am so so happy that I enrolled in The Confident Pitch Program. I'd been following Candice on Instagram for quite some time because I was drawn to her genuine AND generous nature, so I was super excited to join the program when enrollment opened up. Her course was a blessing!! Prior, I struggled with knowing what to charge, what to say and when and how to follow up with brands. Now, pitching is almost fun, and I know my worth! Since joining TCPP, I have waaayyy more confidence, don't get down about being ghosted and have landed a four-figure monthly contract creating content for a national brand. I'm also confident that I'm going to have much more success in the coming year with more brand deals and increased revenue because I have a plan and a major cheerleader in my court! Thank you, Candice!!
 
Sue @wellhelloyummy
I wanted to share a quick win! I just landed two new clients already this month at $1,000 per recipe for one and $850 for the other. Both are multi-month deals with easy recipes so I already have $1,850 per month locked down for Q1 and it's only January 3rd! I used to dread pitching but changing my perspective about it has been a game changer and now I actually look forward to the pitch process. Jumping in and doing the work with a positive attitude has created such a shift in my business. It takes doing it for several months consistently to really get into a comfortable routine and I'm so grateful I got the ball rolling when I did. Thank you for everything!!!!
 
Christy @feastingnotfasting
MY LAST PIECE OF ADVICE

I know first hand the importance of investing in your business. 

 

I have purchased course after course, read countless books, and learned from amazing mentors at some of the top companies. I wouldn't be where I am today without those experiences.

It takes time, discipline and commitment to growing your business and it also takes a level of risk. 

Should you choose to accept my invitation, I personally guarantee this will have an immediate impact on building momentum in your business.

I look forward to walking along side you on this journey and congratulating you for taking a big step forward towards your dreams. 

Candice Ward

Messages from CPP Students!