LEARN TO CONFIDENTLY PITCH TO BRANDS + BUILD A THRIVING FREELANCE PHOTOGRAPHY BUSINESS
in less than 4 weeks
without feeling overwhelmed about how to find the RIGHT Brands to work with, what to say in a pitch or how to negotiate brand deals and get paid what you are worth!
Before I tell you all about this program, let’s talk about who this is for…
You have big dreams for your business and are tired of feeling stuck by stagnant growth and are ready to build a lucrative business that allows you to work with high value clients that align with your brand and offering.
Whether You're...
- Starting a career as a Food Photographer, Blogger, or Brand Photographer and feel stuck with how to monetize but you are ready to put in the work and know that pitching is the way to find paying clients and build consistent income
- A Photographer that has worked with brands but wants to take charge of the opportunities that come your way in order to take your business to the next level but you need a process and strategy in place to proactively work with high value clients.
- A side hustler working a 9-5 job that wants to pursue your passion instead but feels held back trying to find the right clients and consistent income to make the leap.
Your'e in the right place and I am going to tell you exactly how The Confident Pitch Program will give you the tools, strategy, and step by step process to finding, landing and negotiating more brand deals.

By the end of this program,
you will have…
-
Developed a Business Plan
with a streamline workflow, pitching strategy, and consistent schedule so that you can track results. -
Know How to Find Work that is Fulfilling and Profitable
through strategic prospecting and finding the RIGHT brands to work with based on your unique business goals that are heart-centered.
-
Learned How to Write a Value Driven Pitch
to deliver the RIGHT message to the RIGHT Brand that results in getting an actual response. -
Gained Insight About How to Negotiate Price and Contract Terms
and get what you want by overcoming common objections and leading the Brand to a YES. -
Created an Elevated Customer Experience
leading to a higher conversion of long term clients. -
On Going Support with Access to a Members Only FB Group
A like minded community and safe place to ask business related questions so you never feel stuck or alone!
“When I decided I was ready to take my blog full-time, the first thing I did was book a one-on-one call with Candice! I don't have any experience with sales, so pitching has always been my biggest struggle. In just 1 hour Candice was able to help me get over my anxieties about pitching and create a roadmap to getting a 'yes'! The next day, I pitched one of my DREAM clients using all of her tips, and I landed the partnership after just 1 email!!"
Kyleigh with @barleyandsage

Join The Confident Pitch Program Today
Who is the VIP Experience For?
If you are an action taker and thrive by learning from others and desire the benefits of a coaching call with the ability to ask questions, need pitch e-mail reviews, talk through any specific brand scenarios- this option is for you!
Details:
$729 value for only $532!
The group coaching calls will take place via Zoom. Dates are determined by the group; however it works best for a midpoint check in and a call after completing the course.
This is an opportunity to ask me anything and learn from your peers.
*This option is limited to 10 Students ONLY


Before taking the course, I had tried to get paid photography work on and off for a year with no results.
I finally landed my first deal within 2 months of finishing the course.
The course is straightforward and helpful, with a great framework to understand customer work and pitching. Candice even supplies many helpful pitching templates for various scenarios. I still go back to them -- and the course -- every now and then whenever I have a pitching scenario that I need help figuring out. Highly recommend this course!
-Chelsea with @maesmenu

I have been missing out on so much business by not reaching out to brands. My call with Candice gave me so much confidence to start! she is so clear and conscience in her methods and she gave me a strategy which I never had.
-Ellie with @Kitchen335Co

Candice's pitching course was my first big step in investing in myself and my business. I knew I wanted to start working with brands but I literally had no idea where to start. This course was beyond anything I could have hoped for! I feel like I learned not only the fundamentals of how to approach brands, but this course walks you through every step, from researching brands all the way to the final negotiations. Within a week of finishing the course I had sent my first project proposal! I can't recommend this course enough! If you want to start pitching brands now, this is the course to take!
Karissa with @Gingersnapsbakingaffairs
What’s Inside The Confident Pitch Program
Module 1
Business Planning
Laying the foundation to develop goals and process in your business for profit and fulfillment.
Module Highlights:
- Ways to monetize as a food photographer- learn how to diversify your income and make a profit no matter where you are in your business
- Determine the value of your services- knowing your pricing to easily qualify if a job is in alignment with your goals
- Goal Setting- Create goals based on desired outcome and learn to build a weekly and monthly action plan to consistently execute
- Creating Process and Workflow- How to batch work and create a schedule that is efficient and maximizes your time for the highest ROI
Module 2
Prospecting
How to position the value of your services based on what brands actually need and the key principles to qualifying which brands to work with and how.
Module Highlights:
- Understanding the current market- to position the need for your services in a meaningful way to brands
- How to qualify a good prospect- knowing your pricing to easily qualify if a job is in alignment with your goals
- The importance of researching - what you are trying to uncover before ever reaching out to a brand and crafting your tailored pitch
- How to turn a cold pitch into a warm pitch- the foundational principles to follow that will increase chances of getting a response from a brand
Module 3
Pitching Fundamentals
All the tools and strategies you need to know before pitching to any brand
Module Highlights:
- Identifying your strengths- How to create an elevator pitch and use it effectively when reaching out to brands
- Pitch Templates- 10+ pitch template examples to use no matter which stage you are in with your business
- The Breakdown of a High Converting Pitch- learn the format to create and modify your own pitch e-mails to scale with you as your business grows
- How to hit your income goals by doing less- How to strategically target brands and paid work that yields longer term contracts and high value clients
Module 4
Negotiating with Confidence
Learn to position your unique value to brands and overcome the most common reasons that a prospect isn't moving forward so that you can lead the client to an easy YES!
Module Highlights:
- Negotiation Principles- How to overcome the fear of negotiating and get what you want
- Overcoming the 4 most common objections from brands to isolate the brands objection and lead them to saying YES!
- 3 Closing Strategies that work- How to create additional value to the client with a call to action that will yield a signed contract
When you enroll during this special, limited time period,
you’ll get:
The Confident Pitch Program
(A $895 Value)
-
4 Modules
You’ll get access to all 4 learning modules, templates, resources, guides and everything you need to pitch with confidence and build momentum in your business.
-
Immediate Access to over 10+ Pitch E-mail Templates
That are easily customizable so that you can tailor your message to get more responses from brands and scale with you as your business evolves. -
How to Convert more Brands into Paying Clients
Learning the principles of negotiating and how to overcome the most common reasons brands don't move forward so that you can lead them to a YES! -
Create Process + Workflow in your Business
Access to all the tools and systems that I use daily so that you can make more money by working less -
Access to a Members Only FB Group
A like minded community and safe place to ask business related questions so you never feel stuck or alone!
Plus These Bonuses to Help You Make a Quicker Impact
Bonus 1
Client Proposal + Contract Sample
What to send to clients when you are in the final stage of negotiations. This includes a beautiful and customizable lawyer reviewed Contract + Proposal Template.
(A $500 Value)
Bonus 2
Turning Clients into Long Term Contracts
Top 10 Tips for elevating your customer experience and turning one time clients into long term partnerships so you can work smarter and not harder.
(A $47 Value)
Bonus 3
Media Kit Guide
Everything you need to know to create your own stellar Media Kit with Candice's Media Kit Sample.
(A $19 Value)
14-Day Risk-Free Guarantee

Let me 100% real with you
The Confident Pitch Program is the most comprehensive program of its kind that offers a step-by-step pitch process built for Food Photographers who are committed to taking their business to the next level.
Here is the thing...
By the end of the 14-days, you will have received access to all 4 modules, templates and tools needed to start building momentum in your business.
Meaning, you'll have had the opportunity to start creating process in your business and implementing our ideas with clients.
If you don't feel that The Confident Pitch Program has helped prepare you for success in business planning, pitching, and landing clients, simply reach out to us, show us you put in the work, and we'll refund your investment.
FAQ's
WILL I ACTUALLY FIND AND LAND PAYING CLIENTS?
WILL I FEEL MORE CONFIDENT REACHING OUT TO BRANDS AFTER THIS COURSE?
DO I REALLY NEED TO CONSISTENTLY PITCH TO FIND PAYING CLIENTS?
HOW LONG DOES IT TAKE TO COMPLETE THE COURSE?
IS THE COURSE REALLY RISK FREE?
WHEN CAN I EXPECT TO MAKE MY MONEY BACK FROM THIS COURSE?
I AM JUST STARTING MY BUSINESS- WILL BRANDS REALLY PAY ME TO CREATE CONTENT FOR THEM?
Still thinking about it?
The Confident Pitch Program
is the perfect fit for you if...
- You are just getting started with your biz but feel lost with how to start making money and want to avoid common mistakes and build immediate momentum.
- You have been grinding as a content creator and feel burnt out from the slow growth and working with clients that aren't paying you what your worth.
- You are scared of reaching out to brands because of rejection or saying the wrong thing but are willing to put in the work with the right tools and process.
- You are tired of trying all the things and feeling like you aren't making traction in your business and need help prioritizing what to focus on in order to see tangible results more quickly.
- You want to turn your passion into profit and are motivated to ask for help in doing so to get there.

I can't wait for you to join
The Confident Pitch Program
I spent many years searching for my passion and finally found it through food photography, blogging and now coaching. When I left my six figure corporate job less than 2 years ago, I knew that I had to generate quick results and momentum in my business in order to justify continuing with entrepreneurship.
Through these exact methods and strategies that I learned throughout my 10 years in sales, I was able to turn my stagnant business into a lucrative one in 90 days. All while being a full time mom and a part time business owner. If I can do it, you can too!
I am passionate about helping other Food Photographers build a thriving business that is both fulfilling AND profitable.
If you are a Food Photographer, Entrepreneur or Content Creator, you owe it to yourself to build the business of your dreams and at least take a risk-free plunge to see what your business could look like if you were to proactively take control and pitch to brands.
Should you choose to accept my invitation, I personally guarantee this will have an immediate impact on building momentum in your business.
I look forward to walking along side you on this journey and congratulating you for taking a big step forward towards your dreams.
Candice Ward